(Is it wrong to use one's own experience as the foundation of a newspaper article? I think not. They did manage to take out any reference to my having worked at the Landmark two summers. Taking creative liberties, Spec?)
Movie theater chain remains ‘Landmark’ of indie film scene
The Landmark Theatre group bridges the gap between the commercial AMC and the arthouse—it is currently the largest chain of movie theaters in the United States dedicated to exhibiting and marketing independent film.
Published April 6, 2010
All movie theaters are not created equal.
There is perhaps one exception: Landmark theatres, a group of 55 theaters scattered around the
Landmark theaters often have trouble competing with cinemas that exclusively play blockbusters—unless it’s Oscar season, Landmark theaters will rarely play films advertised on television.
Regardless of this difficulty, the company survives through the steadfast loyalty of its clientele, which largely consist of two stereotypes: middle-aged intellectuals and college-aged hipsters (the latter may complain of the lack of vegan popcorn and promptly be scoffed at).
In cities around the
Most movie theaters are known to have a notoriously high turnover rate—these jobs tend to be easy to get, since employees quit and are hired left and right. Not so with Landmark, however.
Employees tend to be college-educated, intelligent film geeks who stay with the company for years … and years … and years. Applications to the job are usually laughed at and promptly discarded (mentioning “Avatar” in an entrance interview is not recommended). Most employees have been with the company for at least four or five years. And yes, often the employees tend to be of the skinny-panted variety.
This gives the Landmark a very peculiar vibe. The chain is as well-known for the hipster snark of its employees as for the supreme quality of its films. The kid ripping your tickets might be simultaneously reading Flannery O’Connor. The cinemaphile in the box office is most likely just as educated (and elitist) as the student moviegoer.